Disney and Colombia - Encanto Movie

We collaborated with our extensive network to bring the enchanting Caravans truck to the vibrant streets of New York City. This initiative aimed to share the joy, cultural richness, and breathtaking landscapes of Colombia while promoting Disney's new movie, Encanto, which is deeply inspired by Colombian heritage. Our event planning team strategically placed these brand activations in some of Manhattan's most iconic locations, ensuring a prominent presence.

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The activations attracted thousands of passers-by, a mix of both locals and tourists, creating an immersive experience that celebrated Colombia's beauty and charm. These corporate events not only showcased Colombia’s allure but also built excitement around Encanto, blending cultural engagement with effective brand promotion. Our footprint extended beyond the physical space, leaving a memorable impact that continues to resonate.

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With its vibrant colors and unique Colombian-inspired setup, the Caravans truck became a center of attraction and a social media sensation. This brand activation exemplifies the power of creative event planning in connecting with audiences. By merging entertainment, culture, and marketing, we delivered an experience for the ages, celebrating the movie's themes while fostering genuine connections with the public.